Fashionable Sweatshirts, the New Black

Oct 19

The sweatshirt makes a big comeback.

The sweatshirt, a staple of college coeds and sports fans since it first appeared in 1926 — the inspiration of Benjamin Russell **. Today’s refresh takes this standard to new levels of comfort and chic.

So, go for it! Make it your go-to accessory. Pair our fall line with elements of our portfolio. You can style it in so many different ways. I personally like wearing a sweatshirt with leggings and sneakers. Take the opportunity to test the different styles and see what looks good on you and fits your brand

A few ideas for fall that you can try out include:

Wear the designer-inspired sweatshirt with a denim jeans
Pair a mouthy statement sweatshirt with a fitted plaid skirt and sneakers. You bad girl!
Style your sweatshirt with leggings and boots for a leggy look
And match our styles with this year’s return of the bell bottoms!

Don’t “SWEAT” the small stuff. Grab a sweatshirt and rest assured, La Jolie MLN is always ahead of the trend.

Who invented the sweatshirt?

** The original sweatshirt was invented by Benjamin Russell Jr., a football player in 1926. It began with the new idea for an all-cotton practice football jersey. Tired of itchy wool jerseys, the son of founder Benjamin Russell thought to swap out the chafing uniforms with something cooler and more comfortable.

After going to his father with the idea, Russell Sr. made his son’s idea a reality. Knowing the comfort and durability of cotton, the iconic crew neck sweatshirt began production in the Russell Athletic mills in 1930.